History likes to repeat itself. Our age is one of self-indulgence and it has a lot of parallels with the 17th century and late 19th century. Globalisation and the technologic revolution have generated unprecedented opportunities, both good and bad. Vanity is no longer immoral or perverse instead it is considered a virtue to be rewarded with likes. Each artwork is a provocative and ironic take on the classical vanitas paintings. By using contemporary objects as symbols to convey his message, Frank E Hollywood tries to gap the bridge between present and past. The contemporary objects and classical settings clash but in an awkward way they seem very familiar to each other. In a way the whole serie is a cheeky look on our ‘License to Sin’.